Run every shipment from enquiry to cash, in one place.
CocoRoute is the CRM and operating system for freight forwarders. It connects sales, operations, finance and your customer portal on one record per shipment. AI takes the repetitive typing, and the CocoRoute team sets it up with you.
What today looks like, and what changes
Four things teams told us. On the left, how it is done now. On the right, what CocoRoute does about it.
One comes by WhatsApp, one by email. Nobody is sure who is following up, and a competitor quotes first.
Each enquiry lands in a queue with an owner and a response clock. It is verified before the first quote goes out.
The quote is rebuilt from last week’s spreadsheet. Profit is unknown until the vendor bills arrive.
The quotation builder shows the cost baseline and margin as you type. The customer only sees the line items.
“Where’s my cargo?” arrives on WhatsApp, and operations types the same answer while the real work waits.
Milestones and carrier events sit on one timeline. The customer sees it in their own portal, without asking.
Costs sit in a sheet and invoices in a separate accounting tool. Nobody can say what a job earned.
Vendor bills and cargo costs land on the job, so revenue and actual cost meet when the job closes.
What CocoRoute does
Press a card to read how it works and who it is for.
What each person gets
The same product, the right screen for each job.
Sales
Enquiries and quotations- An enquiry queue with an owner on every row
- Partner rates on the enquiry and the margin while you quote
- The customer accepts in the portal and the job is booked
Operations
Shipments and milestones- Milestones and carrier events on the timeline the customer sees
- Bills of lading approved by the customer in the portal
- Incidents, costs and handoffs kept on the job
Finance
Invoices, bills and profit- Invoices issued from the job and approved in the portal
- Vendor bills read from the carrier’s PDF
- Job profit the day the job closes
One ordinary working day
Step by step, from the first task to the end of the day. Illustrative.
The customer sends a packing list for 2 × 40ft, Jebel Ali to Mombasa. AI reads it into an enquiry, and it lands in the queue with an owner.
Partner rates come back onto the enquiry. The sales exec builds the quote with the margin showing and sends it.
The customer accepts the quotation in one click. It becomes a booking, operations is paged and the milestones are drafted.
Finance uploads the carrier’s PDF. The vendor, amount, VAT and job come back filled, and finance checks them instead of typing.
Job profit shows revenue and actual cost for every closed job, worst first. No questions asked.
Things you can rely on
Not marketing numbers. How the product is actually made.
What people ask before they start
Does it replace my operations or accounting system?
Is my data separate from other forwarders?
Who sees what?
How long does it take to start?
How is it priced?
The other products
Separate products for separate jobs, built and run by the same team.
See CocoRoute with your own work in it.
Tell us how your team works today, and we will show you what changes.


